When I talk to companies about expanding their video marketing in 2019, the most common question I hear is: what does it cost?
I get it. Having worked in marketing for the better part of a decade and in startups no less, I know two things to be true: most marketing budgets aren’t unlimited and most bosses don’t just hand over the company credit card, no questions asked. Read More
The time has come. Your company has approved the annual marketing budget. And against all odds, money was actually set aside for video marketing! You and your team are thrilled and itching to jump head-first into creating a masterpiece. But many teams don't know what to expect from the video production process. Like any project, if the process isn't well defined from the beginning, you may find that the final product doesn’t meet your expectations.
As a veteran project manager, I'm sharing five things that you need to succeed in your video project. And hey - it’s not to say I'm perfect but I have learned from my mistakes. Read More
As we approach the end of another year, it's practically a tradition that we start to reflect on these past months. What has went well? What could we have done differently? What have we learned?
My journey into the freelance world began last December and quickly turned into a journey into being a entrepreneur, together with my husband, who co-founded CatCow with me. We had no idea what we were doing, what exactly we were selling or who we were selling it to. But, as Lisa Congdon says, "start where you are." And that's exactly what we did. Read More
As marketers, we're expected to know a lot. Email, social, paid, brand, design, analytics, content, SEO - these are just a few of the topics that your typical marketer will add as skills on their LinkedIn profile.
Add to that the fact that we constantly have to be keeping up with changing trends and dissipating attention spans. It makes one wonder why we aren't the highest paid job out there?
When I started talking to companies about video marketing, there was an overwhelming commonality in their responses: we want it but we don't know how to get it. Read More
At CatCow, we help brands create engaging ads for their paid social media strategy. Not surprisingly, Instagram, with its 800 million monthly active users, is one of the top platforms for which we create content. So, we've gathered a lot of helpful information along the way on how to add some rocket fuel to your Instagram strategy.
Below are five of my favorite tips that you can easily implement today - yes, today, Friday afternoon :) You got this.
If you're interested in learning how to set up your Instagram and Instagram Ads account, check out these robust guides from Hubspot and Buffer. Read More
The secret to writing a really good script for your next explainer video is that you don’t start by writing a script.
As the co-founder of small creative agency, I’m also the writer for most of our client’s scripts. I love writing 😍 But I’ve also had a long time to make mistakes and get better at it. So, I’m going to share some tips with you that I’ve learned along the way so you can write a better script for your next explainer video.
1) It all starts with research. Read More
August 7, 2018
A question that I often hear is, "How can we calculate the ROI of our video marketing?" I like these types of questions. It means that they're to the future and not just checking off the box of "doing video marketing". If you’re able to quantify the ROI of a video, it’s more likely that you’ll want to do more of them when you see how successful they've been. More business for us filmmakers :)
Let's jump right in. To start with, you absolutely need two things: an idea of what success looks like and a way to measure it.
Let’s talk about success. Read More
We work with a lot of startups and small companies who want to add more video marketing into their outreach strategy but aren't sure how to do it. So we've jotted down some ideas to get your creative wheels turning. Read More
The most amazing thing happened this past weekend. I completed a 200-hour Yoga Teacher Training - something that I've wanted to do for the past 10 years. And not because I wanted to be a yoga teacher but because I simply wanted to deepen my knowledge of a practice that has changed the trajectory of my life many times. Read More
A while back, I worked closely with the CEO of a tech startup who managed a remote team across several time zones. As a small startup, creating a culture of hard-working, happy and engaged employees was a frequent topic of discussion in meetings. Everyone on the team dedicated long hours to achieve the company mission that they all believed in deeply. But that also meant that they often felt burnt out, isolated from friends and family and cranky towards their teammates when setbacks arrived - all which affected team happiness and productivity. Read More