As you're thinking about your SEO strategy for video, don't forget about voice search. Voice search continues to grow in popularity, so optimizing videos for voice search can offer several strategic benefits, like enhancing reach and improving user experience, ultimately leading to better engagement and higher conversion rates.
In this short post, we've put together some fundamental steps to keep in mind. Let's dive in.
Voice searches are more informal and natural than text searches. Incorporate long-tail keywords and phrases people are prone to speak rather than type. For instance, instead of "best running shoes," optimize for "What running shoes would you recommend for a beginner?"
Use descriptive titles that are clear, illustrative, and answer explicit questions. Ensure your title reflects the content and includes keywords potentially utilized in voice searches. Also, write comprehensive descriptions incorporating organic keyword phrases and language. This can help search engines comprehend the context of your video and match it with voice search queries.
Implement structured data (schema markup) on your video content. This helps search engines understand your content better and improves the chances of your videos appearing in voice search results. For instance, you can utilize the VideoObject schema to provide details about your video.
Including a transcript of your video helps search engines index the spoken content, making it more likely to appear in voice search results. Transcripts also improve accessibility and can enhance user involvement. Closed captions make content available to more people, like those who are deaf or hard of hearing. Captions also help search engines understand what your video is about.
Structure your videos to answer typical questions people ask directly. This increases the chance of snippets from your videos appearing in voice search results. Give clear and concise answers to questions within the first few moments of your videos. Snippet-worthy content benefits from being straightforward yet satisfying.
Ensure the page hosting your video loads quickly. Voice users expect instant answers, so speedy load times enhance the experience and impact. Also, since voice searches often happen on phones, ensure your video and page display well on any device.
By focusing on these strategies, you can boost the discoverability of your video content in voice search results, driving more traffic and engagement from those who search by talking.