8 Ways to Connect With Your Audience This Holiday Season
The holiday season always seems to creep on us, and before we know it, we're running against the clock to figure out a marketing strategy, prepare creative assets, and get them out the door. With a little preparation and lead time, you can create a holiday campaign that will delight your customers and wow your bosses. Here are eight ideas for campaigns that are easy to implement and guaranteed to be a hit.
Holiday Email
This last year many companies moved to remote work environments and haven't been back to the office, which means that sending holiday cards through snail mail might not be the best way to deliver season greetings. Instead, try a beautifully designed email campaign with holiday-inspired images or embedded video, like this one:
Make a Commercial
Buying ad time on TV used to be expensive and laborious. But now, many streaming services are opening up their platforms to small and medium-sized businesses. With just $500, you can place ads on Hulu. For inspiration, check out these cheeky TV ads for fuboTV.
Video Message to Your Clients
Sometimes, a whimsical and weird video message can remind your clients and employees about the holidays' true meaning: to be there for each other. Check out this musical holiday video from the Medical College of Wisconsin Cancer Center and the Center for International Blood and Marrow Transplant Research.
Reinforce Your Mission and Purpose
The New Year is the best time to inspire your following and get them to recommit to your company's raison d'etre. Write an article to share with your audience or create a video like this motivational message from BioForward:
Spruce up Your Website
Does your website need some holiday cheer? Hang some garland on your logo or try an animated website banner or hero image as a temporary new look and feel.
Get Social
From Instagram Stories to TikTok videos, there are now more ways than ever to find and connect with your audience on the platforms they love and spend way too much time on. Check out these social media videos to get the creative juices flowing.
Share a Message from the CEO
When facing tough times, a message from the top can be comforting and reassuring. These messages can be directed at customers or employees and be instrumental in setting the tone for the coming year.
Feature a Client Testimonial
Has your product or service made a difference in the lives of your customers last year? Gather their testimonials and make a kinetic typography video that is fun and easy-to-share, like this one for Badoo, an online dating app.
Pro Tip: Bookmark this list of US holidays and set up a calendar reminder a few weeks before holidays that you want to target.