Client

NBX Wellness

Project

  • Animation
  • Motion Design

Role

  • Concept
  • Storyboards
  • Illustration
  • Animation

NBX Wellness takes a groundbreaking approach to health — helping providers identify the root causes of health imbalances at the cellular level. Using genetic data, the platform reveals how cells function, how pathways interact, and what the body's systems need to operate at their best. They came to us to translate something deeply complex and invisible into something a provider could grasp in minutes.

The hard part of health-tech storytelling is making the unseen legible. Cellular function, genetic pathways, system interactions — powerful science, but abstract by nature. Our job was to give it form: a visual language that felt precise enough to earn a provider's trust, yet clear and human enough to never feel like a textbook.

We built an animated explainer that takes the viewer inside the body — from genetic data down to cellular function — using motion to show how NBX pinpoints the factors behind cellular dysfunction. Each step makes the invisible visible, turning a complex diagnostic process into a clear, guided story.

Concept & Storyboards

Mapping the journey from genetic data to cellular insight.

Concept & Storyboards 1
Concept & Storyboards 2
Concept & Storyboards 3
Concept & Storyboards 4

Illustration

Making the invisible visible — DNA, pathways, and the platform that connects them.

Illustration 1
Illustration 2
Illustration 3
Illustration 4
Illustration 5
Illustration 6
Illustration 7
Illustration 8
Illustration 9
Illustration 10

Final Animation

A guided story from genetic data to cellular function.

Play