Lenovo

Lenovo Pro offers a range of benefits for business members, but communicating those features clearly meant keeping each video short, focused, and easy to follow. We created a series of animated videos that break down individual Lenovo Pro features, working within Lenovo’s established visual and motion guidelines to create a cohesive experience across the series.

Because multiple videos were being produced as a series, efficiency was just as important as the creative execution. We began by developing the concepts and scripts, making sure each video had a clear message and a straightforward narrative before moving into storyboarding. From there, we developed the visual assets and animation, building on Lenovo’s existing guidelines rather than reinventing the visual language for each piece.

We structured the production process so that multiple videos could move through different stages simultaneously. While one video was being animated, another could be in storyboard development or moving through illustration. This allowed us to keep the pipeline moving without sacrificing the review and refinement that happens at each stage.

The result was a flexible, repeatable production process that kept the series visually consistent, made each feature easy to understand, and allowed us to efficiently produce a large volume of content.