American Family Insurance

American Family Insurance — one of the largest home insurers in the U.S. — came to us with a sharp insight: insurance has a reputation problem. Like the tax man, it only shows up after the damage is done. They wanted a film to flip that story and present their vision for the future of home insurance: proactive, not reactive.

The answer was the smart home. We built the narrative around real moments where connected devices — security cameras, motion sensors, smart thermostats — catch problems before they grow: a leak detected early, a hazard flagged remotely, a home that looks out for its family. Insurance reframed as a partnership, not a paperwork response.

Scene by scene, the animation pairs everyday domestic life with the quiet intelligence of the technology protecting it — positioning American Family not as the company you call after things go wrong, but as the partner that helps make sure they don't.