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  • Kelly Messori

Growing Your eCommerce Business with Video Marketing



Video marketing can be utilized in a multitude of ways to build brand awareness, increase your following and generate traffic to various channels. It can also be used as part of your eCommerce marketing strategy to grow your eCommerce business in more ways than you know.


Let’s see how you can grow your eCommerce business with video marketing.


Why video marketing in eCommerce is important

Video marketing is a powerful tactic for many businesses, eCommerce being one of them. Consumers watch videos online regularly whether for leisure, business or to help them make an informed purchase decision. Therefore, incorporating video into your eCommerce marketing strategy is key to reaching a wider audience.


What can you do with video?

Video content plays a large role in sending traffic to your website and informing consumers of your business offering, but it also plays a role in conversions. You can get your videos in front of your audience in many ways, across a variety of channels, each to do a different job. A few ideas of what you can do with video are:

  • Tell your brand’s story and build brand awareness

  • Explain your products or services and how to use them

  • Share customer reviews

  • Show your products in use for context

  • Compare your products or services to your competitors

What type of video is best for eCommerce marketing?

There are various types of video you could use, and trial and error is important to explore to find out what works best for your business. However, some types of videos to get you started are:


Tutorials and How-To Videos These are great for demonstrating how to use your products, giving the consumer more information, and building confidence in their decision to buy from your business.

Animated Videos

Not everyone has the time or budget to cast people to be in a video, which is where animation is the perfect solution. You can still tell the same story, showing the same emotion you need, all through animated video marketing.


Live Videos

Not every video needs to be pre-filmed. Setting up a Facebook Live video is a great way to keep your audience engaged and offers your business a chance to interact with your consumers in a different way.


What are the benefits of video in eCommerce marketing?

Increase in conversions

Whether you’re using video on social media to send traffic to your website, or placing a video on a landing page on your website, product or service videos can increase your conversions.


Consistent marketing message

You’re likely publishing content across various channels: social media, email, PPC, and more, so having both a video and static post version of your marketing message is important. Every consumer interacts with brands in different ways. Some prefer images, some prefer text-based ads, whereas others engage better with video and other forms of motion graphics. Therefore, video is important for your eCommerce marketing tactics.


It’s easier to explain your brand, product, and service

The infamous saying is “a picture is worth a thousand words”, but in reality, a video can explain far more than a picture for your consumer. The use of video can help demonstrate how to use your products, tell your story, and much more, even in just a short one-minute video.

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