July 3, 2023

Choosing the Perfect Design Style: 3D, 2D, or Motion Design for Your Animated Explainer Video

Animated explainer videos have become a powerful tool in marketing and communication strategies. They allow businesses to convey complex ideas and information concisely and engagingly. However, choosing the right design style for your video is crucial to deliver the message effectively.

In this blog post, we will explore the three main design styles for animated explainer videos: 3D, 2D, and motion design, and provide insights to help you make an informed decision.

Understanding 3D Design 

3D design involves creating realistic objects and environments that can be viewed from different angles. This design style offers a visually immersive experience, making it ideal for architecture, product design, and engineering industries. While 3D design can be visually impressive and captivating, it can be more time-consuming and expensive than other styles. 

Consider factors like budget, project timeline, and the need for detailed visual representation when deciding to use 3D design.

Exploring 2D Design  

2D design focuses on creating flat, two-dimensional visuals using techniques like illustration, typography, and infographics. This design style is versatile and widely used across various industries due to its simplicity, flexibility, and cost-effectiveness. It can effectively convey information, tell stories, and create a cohesive brand identity. 

2D design suits businesses targeting a broad audience or those seeking a more playful and approachable look for their explainer videos.

Unveiling Motion Design  

Motion design combines graphic design, animation, and cinematography elements to create visually dynamic and engaging videos. This style incorporates movement, transitions, and special effects to bring static visuals to life. 

Motion design is ideal for brands that want to convey a sense of energy, innovation, and modernity. It is particularly effective for technology-focused companies, startups, and those targeting younger demographics. 

Choosing the Right Design Style for Your Video  

Consider several factors to select the most suitable design style for your animated explainer video. 

First, understand your target audience and their preferences. Research their demographics, interests, and expectations to ensure the design style resonates with them. 

Second, align the design style with your brand identity and message. It should complement your overall branding strategy and effectively communicate your unique value proposition. Third, evaluate the complexity of your content. 

Some concepts lend themselves better to a specific design style, depending on how easily they can be represented visually. Additionally, factor in your budget and project timeline, as some design styles may require more resources and time to produce.

Finally, seek professional advice, review successful videos in your industry, and even consider conducting small-scale tests or surveys to gather feedback.

And, if you're wondering about how much it will cost to produce an animated video, check out our guide!


Choosing the right design style for your animated explainer video is a critical decision that can significantly impact its effectiveness. 

3D, 2D, and motion design each have their strengths and considerations. You can make an informed choice by understanding each style's characteristics and carefully evaluating factors such as target audience, brand identity, content complexity, and resources. 

Feel free to experiment and explore creative possibilities to find the perfect design style that effectively conveys your message and engages your viewers, ultimately driving the desired results for your business. And reach out to our animation team to discuss your next project!